A Mulberry bag named after her wasn't enough. After seeing her on some magazine editorials. Lana is really a fashion favorite, she's now the new face of a Sweden high-street store H&M. The moment I saw that news in Instagram, I got so happy because the singer and the brand are my favorites. She has been shooting for the campaign in New York wearing key pieces for the next season, that's fall/winter 2012. I've read that the collection's mood is very LA noir. Modern and feminine woman with soft attitude. Curves and waist are very important in autumn silhouette. Oooh I'm happy to hear that. Then colors include powder tones and accessories in wine red.
I hope I can get any from the collection, even one piece. It's not a collaboration with a great designer so I'm hoping.